Abstract: The invention relates to a support member for shirt collars to be used during storage and display of the shirt. The support member is formed from a strip of pliable plastic material by a stamping process, for example, and includes free ends, a medial portion and a pair of spaced apart corrugated portions between said free ends and said medial portion. The corrugated portions provide hinge points to facilitate bending the strip into the desired shape to fit between the neckband of the collar and the outer downwardly folded portion thereof so as to maintain the collar in an upright position. The upper portions of each of the free ends of the strip are bent inwardly along lines defined by a longitudinally extending rib on each free end. Oppositely disposed pairs of transverse ribs are also provided in the free ends of the support member and intersect the longitudinal ribs.