Abstract: The invention relates to a method for determining a user profile in relation to certain web content, according to the user's browsing data. The method comprising the following steps: classifying the browsing data according to content categories; extracting a first set of variables from the user's web browsing data for each category; assigning the user a ranking position for each of the categories, and comparing the first set of variables with the same variables of other users; calculating at least one correction factor for the user's ranking position in each category according to one or more time variables extracted from the web browsing data; recalculating the user's ranking position for each category, taking into account the correction factor calculated for each category; and determining the user profile on the basis of the user's ranking position calculated for each category.