Abstract: Method(s) and system(s) for providing privacy to personal information of end users while utilizing recommendation services and personalized content are described. According to the present subject matter, the system(s) implement the described method(s) for providing privacy to personal information of end users. The method for privacy protection includes receiving user consumption data associated with one or more end users where the user consumption data comprises at least a slice of interest profile and associated interest group id of the slice of interest profile; and where the user consumption data is received through a network anonymization layer. The method may further include routing the user consumption data to an interest group aggregator node from amongst a plurality of intermediary nodes based on distributed hash table routing mechanism, and wherein the interest group aggregator node is associated with the interest group id present in the user consumption data.

Abstract: Method(s) and system(s) for providing privacy to personal information of end users while utilizing recommendation services and personalized content are described. According to the present subject matter, the system(s) implement the described method(s) for providing privacy to personal information of end users. The method for privacy protection includes receiving user consumption data associated with one or more end users where the user consumption data comprises at least a slice of interest profile and associated interest group id of the slice of interest profile; and where the user consumption data is received through a network anonymization layer. The method may further include routing the user consumption data to an interest group aggregator node from amongst a plurality of intermediary nodes based on distributed hash table routing mechanism, and wherein the interest group aggregator node is associated with the interest group id present in the user consumption data.