Abstract: The present invention relates to a switchable see-through luminescent system, e.g. for luminous signage, characterized by its mode to exist in two different states, transparent (‘off-state’) and luminescent (‘on-state’), due to the presence of a luminescent material (20), coated on to the transparent surface (10), capable of being excited on command by means of lighting sources (30) (e.g. LEDs) characterized by suitable emission spectra. In the off-state of the luminescent material (20), the surface appears transparent and it is not evident any significant modifications of the optical properties (transparency, color, etc.) of the surface.