Abstract: The present invention relates to a method for providing content in real-time while a user visits a webpage, comprising the steps of: a) establishing a user profile, wherein said user profile includes predefined content sources for extracting information relevant to the currently visited webpage; b) locating potential object(s) from content gleaned in real-time from webpage the user currently visits; c) identifying relevant content for the user by correlating the located potential keyword(s) or phrase(s), in relation to contextuality and statistics and/or to other general factors e.g. user's location, user's age, etc., with the pre-defined content sources of the user's profile; and d) providing/displaying the identified relevant content to the user via the user's terminal unit.