Abstract: A method for conducting an advertising business over the Internet that allows advertisers to create and update graphical ads in an instantaneous and independent manner. The method is user-friendly and straightforward. The method comprises: providing at least one business advertiser with a software program for creating and updating a advertisement, creating an advertisement off-line using the program, submitting the advertisement online to a Web server, updating the advertisement, and submitting the updated advertisement to the Web server. Creation and updating of the ad is performed off-line and independently by the advertiser and using the provided software program.