Abstract: Disclosed herein is a dynamic content design, delivery and distribution software architecture that enables a centrally located designer, using a graphical interface, to create, edit, manage, and organize a matrix of trigger points that are plotted on a computerized map of geographical space. Each of these trigger points may be tagged with content, which is then relayed to a dynamic client device that is remotely located. The client device then displays the content to a remote user in a manner predetermined by the centrally located designer, the content varying based on feedback provided by the client device. The system and methods disclosed enable a centrally located designer to assume the role of an automated tour designer. As such, designers can compile a variety of different tours, each aimed at users with particular preferences. The architecture further offers a means to publish tour scripts for public consumption.