Abstract: The disclosed system and method allows third parties such as television viewers and Internet users to rate the performance of reality show contestants who may receive a portion of a performance reward based on the ratings received. Viewers are able to view the reality show. A first subsystem provides or sets aside a possible reward for the contestants. The possible reward may be provided from advertising revenue received for the reality show. A second subsystem receives ratings from the viewers regarding the performance of the some or all of the contestants participating in the reality show. A third subsystem provides a portion of the reward to each contestant that is rated, the size of the portion provided to each contestant depending on the rating from the viewers regarding the performance of the contestant.

Abstract: A matchmaking system providing a method for rewarding likableness on a date is disclosed. A first subsystem is for tracking compensation accepted from a first customer of the matchmaking service system for the system's matching or referring of one or more second customers of the matchmaking service system for a date. A second subsystem provides for the receiving of a rating from the first customer regarding the likableness of the second customer. A third subsystem is for providing a portion of the compensation from the first customer to the second customer, the size of the portion provided to the second customer depending on the rating received from the first customer. A system for providing incentives or rewards for high ratings from customers in the performance of business services is also disclosed. In that context, the first subsystem is used for tracking compensation accepted from a customer for referring a person or entity to perform services.