Abstract: In an image display apparatus, information on a direction in which an image is to be displayed on a display panel is recorded in a memory card, and a to-be-displayed image signal corresponding to the displaying-direction information read from the memory card is displayed on the display panel. The displaying-direction information relates to a direction in which the image is to be displayed on the display panel. More particularly, it is information indicative of a direction designated by the user of the apparatus pressing a rotate button on an operation panel and in which image information initially read from the memory card is displayed on the display panel. Pressing the rotate button a maximum of three times for one image will rotate the image clockwise, for example, whereby it is possible to designate a desired direction in which the image is to be displayed.