Abstract: A system and method for processing an economic benefit between friends on a social network using a consumer identifier, payment card, and plurality of friend identifiers, each friend identifier including a consumer identifier corresponding to another consumer data entry, at least one challenge including a challenge identifier, task identification, threshold number of consumers and a reward; a task identifier and a required action. Upon an indication of completion of a task by the consumer and friends or indication based on performance of the corresponding required action, the consumer and friends can share in a reward.