Abstract: A method of managing subscription-based services is disclosed and includes receiving configuration data from a third-party service provider at a subscription service management system, where the configuration data indicates details of a subscription-based service plan to be fulfilled by the third-party service provider. The method also includes receiving a request from a consumer to receive a service corresponding to the subscription-based service plan, where the request is received at the subscription service management system via an online site. The method also includes activating the service on behalf of the consumer, wherein the consumer is to receive the service during the subscription period. Further, the method includes sending at least one message to the third-party service provider during the subscription period, wherein the at least one message is related to a time-based trigger event associated with the subscription-based service plan.