Abstract: Web content is formatted to show an icon adjacent identified phone numbers to enable select-to-call, e.g., click-to-call functionality from within a web platform. The select-to call functionality can enable the user's web platform context to be maintained during the call. In some instances, details associated with the phone number that is called using the select-to call functionality can be retrieved from a database and surfaced to the user, by way of the web platform, to enrich the user's call experience.

Abstract: A portion of media content being outputted to a user by a media device is identified as follows. A user input is received from the user at the media device during the outputting of the media content. The user input denotes a current interest in the media content expressed by the user. An identifier of a portion of the media content corresponding to a timing of the user input is identified by the media device. The identifier is for locating associated content information held in a content identification database. In response to the user input, the media device uses the identifier to render accessible, to a secondary device available to the user, the associated content information.

Abstract: Web content is formatted to show an icon adjacent identified phone numbers to enable select-to-call, e.g., click-to-call functionality from within a web platform. The web platform can include various web browsers, web applications, and the like. The select-to call functionality can comprise an integral part of the web platform, such as comprising part of the web platform's binary. Alternately, the select-to call functionality can be provided through a web plug-in that is downloaded and incorporated into the web platform. The select-to-call functionality can enable the user's web platform context to be maintained during the call.

Abstract: Web content is formatted to show an icon adjacent identified phone numbers to enable select-to-call, e.g., click-to-call functionality from within a web platform. The select-to call functionality can enable the user's web platform context to be maintained during the call. In some instances, details associated with the phone number that is called using the select-to call functionality can be retrieved from a database and surfaced to the user, by way of the web platform, to enrich the user's call experience.

Abstract: Web content is formatted to show an icon adjacent identified phone numbers to enable select-to-call, e.g., click-to-call functionality from within a web platform. The web platform can include various web browsers, web applications, and the like. The select-to call functionality can comprise an integral part of the web platform, such as comprising part of the web platform's binary. Alternately, the select-to call functionality can be provided through a web plug-in that is downloaded and incorporated into the web platform. The select-to-call functionality can enable the user's web platform context to be maintained during the call.