Abstract: Users may discuss recurring events (e.g., events occurring seasonally, periodically, annually, etc.) through content (e.g., an email message, social network data, natural language conversation, etc.). The user may need to purchase a product and/or a service based upon a recurring event (e.g., a birthday gift), but may have difficulty determining what to purchase and/or may have forgotten about the recurring event. As provided herein, once identified, the recurring event may be added to a calendar of the user. An event type (e.g., a birthday event type, a seasonal event type, an annual event type, a periodic event type; etc.) of the recurring event may be identified. Supplemental content (e.g., an advertisement, a product recommendation, and/or a service recommendation), identified based upon the event type, past purchases related to the recurring event, a relationship of the user to the recurring event, etc., may be provided to the user.

Abstract: One or more methods and/or techniques for providing an advertisement to a user are provided herein. Message communication associated with a user may be evaluated to identify message content (e.g., a forum post soliciting a recommendation for vacuum cleaners). The message content may be evaluated to identify recommendation content (e.g., a vacuum cleaner recommendation). The recommendation content may comprise a recommendation request and/or a recommendation for the recommendation request. An advertisement corresponding to the recommendation content may be identified (e.g., a vacuum cleaner advertisement). The advertisement may be displayed to the user.

Abstract: Disclosed are systems and methods for improving interactions between servers in a messaging system supported by or configured with advertising servers or platforms. The systems interact to filter data across platforms, which data can be used to improve the contextual quality of data used in processing interactions between or among processors in such systems.