Abstract: Methods and systems for generating notifications to users. The methods may include selecting, based on a first characteristic and the stored data associated with each user, a first subset of users from the set of users and transmit a primary notification to the first subset of users. The system detects whether the users perform a particular user action and segments the first subset into a first group of users associated with the particular user action and a second group of users not associated with the particular user action. The system identifies a second characteristic different from the first characteristic and correlated to the second group of users. It then identifies a third group of users having the second characteristic and generates a secondary notification for transmission to the third group of users.

Abstract: Methods and systems for generating a messaging campaign are described. A first phase of the campaign is conducted using a first set of parameters for delivering a first message to a first group of intended recipients via a first distribution channel. Based on analysis of online activity associated with one or more members of the first group, a second set of parameters is determined for a second phase of the messaging campaign. The second set of parameters define a change to the first set of parameters.

Abstract: Methods and systems for generating a messaging campaign are described. A set of intended recipients is identified for a proposed messaging campaign associated with an online store. A set of recommended parameters is determined for the proposed messaging campaign, the set of recommended parameters including a recommended distribution channel for each recipient group identified in the set of intended recipients.

Abstract: Methods and systems for generating a messaging campaign are described. A first phase of the campaign is conducted using a first set of parameters for delivering a first message to a first group of intended recipients via a first distribution channel. Based on analysis of online activity associated with one or more members of the first group, a second set of parameters is determined for a second phase of the messaging campaign. The second set of parameters define a change to the first set of parameters.