Abstract: The present invention provides a system and method of facilitating electronic commerce that allows merchants and/or individuals to buy and sell products in a non-auction environment without establishing an individual web site. The present invention provides the buyer with real-time product availability information and immediate purchase consummation. Additionally, the present invention is capable of providing multiple buyers with a shopping party experience. The present invention generates a home show collection of products collection of products for display to each member of the shopping party. In one embodiment, each product in the collection is displayed individually and in a random order to allow each member of the shopping party to experience the feeling of shopping in a conventional store.