Abstract: A fishing equipment storage device that can be disposed on a support surface, such as an ice fishing sled. The fishing equipment storage device includes an elongated panel having one or more fishing rod holders thereon, wherein each fishing rod holder has a tubular construction. The fishing rod holders store fishing rods in an upright, vertical orientation. The elongated panel further includes one or more storage compartments thereon for holding other fishing equipment such as bait, lines, and lures, and the like. The upper end of the elongated panel includes a U-shaped lip thereon that can be disposed over the upper end of a sidewall of an ice fishing sled. The U-shaped lip includes hand-screws or similar fasteners thereon for removably securing the device to the ice fishing sled.