Abstract: A light emitting diode (LED) directional light bar assembly for use on a motorcycle includes a substantially rigid light bar having opposite ends. Apertures are defined generally adjacent each of the opposite ends by a rear-facing surface of the light bar. A lens is sized to fit at least partially within each aperture such that a surface of each lens is substantially flush with the rear-facing surface of the light bar. An LED pod including a plurality of LEDs is disposed adjacent each lens. Each LED includes a selected number of LED running lights wired to emit light during operation of the motorcycle, and a selected number of LED brake lights wired to emit light during operation of the motorcycle only when a motorcycle brake is applied. A retention plate or member is interconnected to the light bar generally adjacent each opposite end, and at least partially captures each LED pod and lens between the retention member and the light bar.