Abstract: A rifle cartridge magazine loader which allows loading rimmed cartridges in end-to-end orientation directly into a rifle or similar magazine in nose up, nose down or any other orientation necessitated by the design or configuration of the magazine. The loader has a slot formed by two elongated members or strips which retain or suspend the cartridges by the rims. A portion of the slot communicates with a reservoir for bulk storage of the cartridges from which the cartridges pass through the slot except for being retained or suspended by the rims. A portion of the slot is closed on the back in order to slidably retain the cartridges in the slot for discharge at the end of the slot.