Abstract: An automotive vehicle service reminder display device comprised basically of: a shallow box or case having a principal rectangular face wall, side walls and end walls within which are mounted rows of indicia wheels organized between divider walls; and a case closure plate for maintaining the indicia wheels in operative alignment. The principal face wall of the device includes a number of viewing ports through which indicia information and data imprinted on the periphery of the wheels may be read. The indicia wheels are individually rotatable through the viewing ports by finger tip pressure and movement thereof to set appropriate data and information under service item nomenclature printed on the outside of the face wall adjacent each viewing port.