Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for checking consumers in to currently broadcast television content choices to derive consumer profile data. The consumer profile data is analyzed to make programming choices, and to provide enriched programming content. At the same time, the consumer benefits from a social network based on viewers of the same broadcast content, as well as designated friends, wherein the consumers within the network can share commentary on the content choices they are viewing and learn of new content choices.