Abstract: A system and method for generating and presenting an interactive advertising quiz in conjunction with video media. The system generates an interactive advertising quiz having video content with one or more redacted elements. A redacted element may be, for example, a brand, logo, product, actor, or other identifier that is normally present in the video content. The system presents the interactive advertising quiz to a user and quizzes the user as to the identity of the missing element in the video content. The system receives the user's guess regarding the redacted element in the video content, and determines if the user's guess was correct. Correct guesses may result in incentives being awarded to the user. The interactive advertising content is shown in a post-roll position following online video content that has been shown to the user. The user may also challenge other users to play the interactive advertising quiz.