Abstract: A method and marketing system for increasing impulse purchases of retail items through the integration of broadcast programming and retail sales to consumers over the Internet. The retail item that is featured in a mass media presentation is made available at a retail web site of a retailer. Visual indicium that identifies a conduit web site is added to a broadcast of the mass media presentation. A consumer is linked to the retail web site of the retailer using a category menu and links that are provided by the conduit web site. The visual indicium is displayed at a time when the retail item is visible in the mass media presentation. The retail item is made available at the retail web site before the visual mass media program is broadcast.