Abstract: Aspects extend to methods, systems, and computer program products for providing a digital marketplace. A digital marketplace includes a merchant manager tier, a role tier, and a marketplace tier. Components across the three tiers interoperate to permit users to create, modify, and access virtual stores. Users can include items in their virtual store based on their interests and experiences. Users can also promote items for different brands and share in revenue from sales of the promoted items. A users interests and experiences changes, the use can corresponding change promoted items offered for sale through their virtual store. Virtual stores can include tips on brands or items. As such, each user's virtual store can be a dynamic representation of interests and experiences of the user at a particular time.

Abstract: The present invention extends to methods, systems, and computer program products for trusted social networking. Embodiments of the invention include a trusted social network that adds value by sharing information that is both of interest to a user (e.g., based on needs, preferences, and time and place) and is from trusted sources (e.g., friends). Tips associated with the trusted social network can be created (as well as presented) and viewed through a client program that provides an interface to the trusted social network. In some embodiments, the client program is used to present the user interface and handle interactions with the trusted social network. In other embodiments, web based constructs are used to present the user interface and handle interactions with the trusted social network through a web browser.