Abstract: An electro-luminescent device is affixed to a tire sidewall and powered by a power source affixed to the wheel or tire. Wire(s) within the device in a preferred configuration emit a light in one or more colors in response to energization by the power source. The electro-luminescent display may be energized by appropriate circuit drivers to flash and may be activated to flash with other triggers such as car alarm systems, audio output, car locators, etc.