Abstract: Customer engagement for a retail enterprise is facilitated by retail enterprise customer and management mobile device applications executing on mobile device and served by a retail enterprise server. Customer arrival may be determined by automatic discovery by and connection of the customer mobile device to a small area connectivity (e.g., iBeacon or other Bluetooth LE) system on the retail enterprise premises. The customer mobile device application allows the customer to access campaigns, offers and events, to pay for service, and to post reviews, likes and share to the customer's Facebook and Twitter feeds. Customers may be classified according to at least one of number of visits, number of reviews, and total spend. Various campaigns, offers, and events may be managed using the management mobile device application, and collective or broken-out information regarding customer, campaigns, offers and events accessed. Customer engagement during and between visits to the retail enterprise is facilitated.