Abstract: Customizable template-based user interfaces for digital CRM tools. For instance, the CRM tools are pre-loaded with customizable templates, which are rendered as interactive user interfaces that allow customization of the templates based on user needs. This customization therefore allows a user to rapidly, visually, and easily define a customer engagement pipeline and customer segments without any specialized programming knowledge. The user interfaces may dynamically show the flow of customers between different phases and provide recommended actions to further drive customer engagement. Additionally, the CRM tools are integrated with other on-line platforms such as social media sites and e-commerce sites.