Abstract: A novelty wrist watch includes an enlarged digital display, a printed circuit board carrying timing and display driving circuitry and a power supply, all of which are carried in a two part molded plastic case. An upper case section carries and frames the digital display and a lower case section carries the board and power supply. Extending parallel to and spaced from the ends of the lower case section is a strap retainer which is joined to the side edges of the lower case. The lower case together with the strap retainers are unitarily formed of one piece. A one piece wrist watch strap is threaded through the space between each retainer and its respective case end and beneath the bottom of the lower case.