Abstract: A computer-implemented method for a points-based rewards program includes identifying, with a computer system, events that are associated with users of a business application; awarding, in response to the occurrence of an event identified by the computer system, points to the user associated with the event, where the points awarded are based on a business importance of the event, the business importance being determined by the computer system; storing the awarded points in a points account for the user; providing options to the user for redeeming the points in return for objects; redeeming, in response to a selected redemption option, one or more selected objects from the objects, and reducing points in the points account by an amount corresponding to the one or more selected objects; and causing the selected one or more objects to be provided to the user.