Abstract: Systems and methods for accessing augmented reality (AR) content, including dynamic AR content, relatively quickly, and relatively easily, are provided. An enabled target entity may be identified within a camera view of a mobile computing device, and a server computing device may identify the target entity, match the target entity with dynamic AR content, and transmit the dynamic AR content to the client computing device. This may allow users to consume content-rich information and/or to experience real time interaction with the images and objects in their surroundings, that would otherwise be difficult and/or unrealistic to condense into physical media, and/or that would be otherwise difficult and/or unrealistic to provide in a real time, interactive experience.