Abstract: A method is provided for enabling the use of high levels of fluid material (e.g. emollients and moisturizers) in the preparation of soap material (e.g. bars and noodles), whilst the soap material has a firm, smooth and homogeneous appearance. In testing, the resulting soap bars appeared to be exceptionally mild to the skin. The method comprises the use of a granular material comprising a fluid phase and a particulate material. In an alternative manner, the fluid phase and particulate material may be incorporated into the mixture separately.