Abstract: A server includes a network communication device, a storage device, and a processing device that executes computer-readable instructions. When the computer-readable instructions are executed by the processing device, the computer-readable instructions cause the processing device to receive advertisement data that corresponds with a web advertisement. The advertisement data includes an advertisement uniform resource locator (URL) that refers to a website advertised by the web advertisement. In addition, the computer-readable instructions cause the processing device to determine an advertisement card object based on the advertisement data. The advertisement card object includes a card label, a card image, and graphical user interface (GUI) elements. The computer-readable instructions cause the processing device to render an advertisement card that displays the card label, the card image and the GUI elements, and transmit the advertisement card object via the network communication device.

Abstract: A method includes receiving, by one or more processors of a user device, a uniform resource locator (URL) and obtaining a webpage at the URL. The method includes displaying the obtained webpage on a display of the user device, determining a webpage keyword from the obtained webpage, and transmitting the webpage keyword to a search system. The method includes receiving keyword card results from the search system selected based on the webpage keyword. Each keyword card result of the keyword card results includes, for a respective user-selectable link, a respective access mechanism. The method includes, concurrently with the displaying of the obtained webpage, displaying on the display of the user device, the user-selectable links for the keyword card results, respectively. The method includes, in response to user selection of one of the user-selectable links, executing the respective access mechanism of the respective keyword card result.

Abstract: A server includes a network communication device, a storage device, and a processing device that executes computer-readable instructions. When the computer-readable instructions are executed by the processing device, the computer-readable instructions cause the processing device to receive advertisement data that corresponds with a web advertisement. The advertisement data includes an advertisement uniform resource locator (URL) that refers to a website advertised by the web advertisement. In addition, the computer-readable instructions cause the processing device to determine an advertisement card object based on the advertisement data. The advertisement card object includes a card label, a card image, and graphical user interface (GUI) elements. The computer-readable instructions cause the processing device to render an advertisement card that displays the card label, the card image and the GUI elements, and transmit the advertisement card object via the network communication device.