Abstract: An improved system arrangement for distributing and permitting use of an ensemble of program controlled television games includes head end apparatus for impressing an array of game-regulating programs onto an electronic distribution system, e.g., by time division multiplexing into an assigned frequency band on a television program distributing CATV or MATV cable. At any of plural receiver locations connected to the distribution channel, a user desiring a game selects ("tunes") the game frequency band and loads a game program memory (RAM) with the program for the particular game desired. The composite apparatus then functions in the now per se conventional manner to actually implement the selected game in conjunction with a television receiver and player control(s).