Abstract: The invention provides an apparatus and method for measuring loft and lie angles of a golf club. The apparatus includes a clamping assembly configured to secure the head of a golf club in a stationary position and a shaft sensor system having two cameras spaced apart from the clamping assembly to provide a stereoscopic view of a shaft of the club. The orientation of each of the two cameras is known relative to the face of the club head. A computing device is programmed to use information received from the two cameras to calculate loft and lie angles of the golf club.

Abstract: The invention provides an apparatus for measuring and adjusting golf club loft and lie that provides improved accuracy without unduly weakening the club. The apparatus includes clamping assembly configured to secure a golf club head in a stationary position and a shaft sensor system having two cameras spaced apart from the clamping assembly to provide a stereoscopic view of a shaft of the club, thereby facilitating real-time calculations loft and lie angles of the club. A clamping assembly configured to securely support a club head while bending forces are applied is also provided. The clamping assembly includes a face wall positioned to support a club face of the club head and a stationary side wall positioned to support the first longitudinal edge of a club head. The clamping assembly further includes two movable constraint blocks positioned in spaced relationship to the side wall to engage the second longitudinal edge of the club head.