Abstract: An article labelling machine, especially for labelling cheeses, comprises a conveying means for conveying the articles to be labelled and a labelling means.The articles to be labelled are fed one-by-one to a stirrup which ensures the automatic centering of the articles with respect to a label-applying head overlying the stirrup. The stirrup and the label-applying head are movable as an assembly, transversely with respect to the direction of advance of the conveying means, from a position in which the label-applying head receives a label to a transversely displaced position in which the label is applied to an article and the labelled article is discharged from the machine.