Abstract: Disclosed is a method, an apparatus, and a recording medium for implementing mobile application marketing. The mobile application marketing method includes the steps of receiving, by a marketing server, review information regarding a mobile application from a first mobile terminal and storing the received review information together with identification information regarding the mobile application and identification information regarding a marketer who has logged into the first mobile terminal; installing, by a second mobile terminal, the mobile application included in the review information based on the stored review information; and performing, by the marketing server, a process of rewarding the marketer corresponding to the identification information for installation of the mobile application.