Abstract: A method and apparatus for interacting with content data is provided. A current time point for a frame of the content data is determined and at least one user selectable media object included in the frame at the current time point and that occurs at least one further time point of the content data is identified. At least one media object identifier associated with the identified at least one user selectable media object is acquired a user interface display image including the frame of content and the at least one media object identifier is generated. The user interface display image enables selection, by a user, of the at least one media object identifier and automatically initiating playback of the content at the at least one further time point in response to selection of the at least one media object identifier.