Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract: Among other things, techniques and systems are disclosed for reviewing ad campaigns prior to presentation by a publisher. Specifically, the techniques and systems enable a publisher to decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not want to publish. A disclosed method includes receiving, from an advertiser, a plurality of ad campaigns each including a set of creatives and a schedule. The method further includes reviewing an ad campaign from the plurality of ad campaigns to identify an objectionable creative. Furthermore, the method includes identifying one or more instances of the objectionable creative in other ad campaigns from the plurality of ad campaigns based on the review of the ad campaign and before review the other ad campaigns.

Abstract: A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.

Abstract: A computer-implemented method including receiving advertising campaign characteristics with a minimum frequency target for an advertising campaign; selecting, based on the received advertising campaign characteristics, a station having one or more advertising spots available; determining, based on the one or more advertising spots, whether the minimum frequency target is attainable for the selected station; and making an offer to the selected station, in response to the determination, to obtain advertising for the advertising campaign.

Abstract: Among other things, methods, computer program products, and systems can be used to modify a previously booked broadcast media ad campaign. For example, an previously booked broadcast media ad campaign can be modified by selecting one or more parameters from among multiple parameters associated with the previously booked broadcast media ad campaign. The selected one or more parameters are modified, and the modified one or more parameters are applied to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is still running.

Abstract: Among other things, a computer-implemented method for customizing the distribution of advertising impressions includes generating a target number of advertising impressions for one or more advertising categories based, at least in part, on a non-uniform percentage distribution of advertising impressions for an advertising campaign, the percentage distribution corresponding to the one or more advertising categories. A determination is made on whether enough advertising inventory is available to fulfill the target number of advertising impressions. When a shortage of available inventory is detected in the one or more advertising categories, an actual number of advertising impressions for the one or more advertising categories is generated.

Abstract: Various aspects can be implemented for automated booking of advertising campaigns based on reach and frequency goals In general, one aspect can be a method that includes receiving campaign criteria including target reach and frequency for an advertising campaign. The method also includes allocating advertising spots based on the campaign criteria, and generating projected campaign reach and frequency based, at least in part, on the allocated advertising spots. The method further includes determining whether projected campaign reach and frequency sufficiently match target reach and frequency, and dynamically adjusting the allocation of advertising spots when the projected campaign reach and frequency do not sufficiently match the target reach and frequency. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.