Abstract: An advanced event platform system and method are provided for generating a series of interfaces and controls applied across both physical and virtual events. The platform and associated method are accessible from a number of devices of varying configurations and adapted to provide a consistent user experience for operators hosting an event and event participants. The advanced platform system and method further provides consistent interaction and control of a plurality of available items spread over a plurality of lanes of an event, including the ability to modify descriptions for available items of an event or assign an available item across lanes or reassign an available item.