Abstract: Some embodiments of the invention provide techniques for identifying unintentional input to a mobile advertisement. Unintentional user input may be identified by determining a time interval between events (e.g., two events) relating to the user's interaction with the mobile advertisement, and comparing the time interval to a threshold time interval (e.g., a predetermined, static threshold time interval). If the time interval is shorter than the threshold time interval, then the user's input is determined to be unintentional. If the user's input is determined to be unintentional, then statistics relating to serving of the ad may be adjusted accordingly, so that the unintentional input does not skew ad performance metrics, and does not cause the advertiser to bear unnecessary costs.

Abstract: Some embodiments of the invention provide a mobile advertisement content development and management platform which may enable users without programming expertise to create mobile advertisement content suitable for display by, and distribution to, a wide variety of mobile devices and platforms. The platform may, for example, assist users with various aspects of creating rich media mobile advertisement content, associating a set of advertisements with one or more campaigns, managing ongoing campaigns, and/or measuring the effectiveness of campaigns and individual mobile advertisements.

Abstract: Some embodiments of the invention provide a mobile advertisement content development and management platform which may enable users without programming expertise to create mobile advertisement content suitable for display by, and distribution to, a wide variety of mobile devices and platforms. The platform may, for example, assist users with various aspects of creating rich media mobile advertisement content, associating a set of advertisements with one or more campaigns, managing ongoing campaigns, and/or measuring the effectiveness of campaigns and individual mobile advertisements.

Abstract: Some embodiments of the invention provide a mobile advertisement content development and management platform which may enable users without programming expertise to create mobile advertisement content suitable for display by, and distribution to, a wide variety of mobile devices and platforms. The platform may, for example, assist users with various aspects of creating rich media mobile advertisement content, associating a set of advertisements with one or more campaigns, managing ongoing campaigns, and/or measuring the effectiveness of campaigns and individual mobile advertisements.