Abstract: Techniques are provided for an electronic skill based platform. In an embodiment, a gaming platform may receive a predetermined sale price for a product/service from a merchant. The gaming platform may determine a prices for each electronic entry to participate in a skill based game where skill is the predominant factor and chance is not the predominant factor. The gaming platform may generate the skill based game for each participant that purchases an electronic entry. The skill based game may be generated utilizing a clustering technique to determine a skill level for each participant. The gaming platform may determine a score for each participant based on participation in the skill based games. The gaming platform ay determine a winner, wherein the winning participant wins the product/service for a cost that is equal to a selected number of the plurality of electronic entries purchased by the winning participant.