Abstract: A reel loader apparatus comprising a mechanism for loading reels onto a supporting bed and for unloading the reels, the mechanism including pivotally mounted arms having engaging openings at their outer ends for receiving reels to thereby achieve lifting of the reels during loading and unloading operations. The reels carry laterally extending spindles for use in lifting the reels, and a loading and unloading structure includes bars extending between the spindles of the pair of reels. One bar is located on each side of the pair of reels, and the bars are connected to the respective spindles so that the bars hold the reels in assembly. A rod or the like is carried by each bar so that the arms are adapted to lift the assembly for loading and unloading of the reels.