Abstract: A fishing lure provides a lateral surface run during retrieval by utilizing a generally upright front surface (A) extending across an integral body which floats or is generally of substantially neutral buoyancy. A weight (B) is carried by the lure body to adjust the balance and path traversed during retrieval and to maintain a generally upright side wall (D) in position for attachment of a line to a connector (C) located in an elongated tunnel (E) intermediate upper and lower edges of the tunnel. The method contemplates utilizing an upright front surface (A) tapering across the lure body for providing lateral direction during retrieval, together with the step of fixing a connector to an upright side from about ¼ to about ⅓ of the length of the body from the front.