Abstract: A wheel protector has utility in protecting a wheel when a chemical solution is applied to a tire which is mounted upon the wheel where the solution lengthens the lifetime and enhances the aesthetic appeal of the tire. The wheel protector includes a flat, rectangular shield formed of a flexible material that partially surrounds the wheel during the application of the chemical solution to the tire. The shield is moved as needed to complete an application. The shield is formed of a resilient material and is curved to match the radius of the wheel when in us. A shape retainer, preferably formed of aluminum, is secured to the shield during use to prevent the shield from flattening out. The shield is secured to the shape retainer by a strip of hook and loop fastening material secured to the shield that mates with a complementary strip of hook and loop fastening material that is secured to the shape retainer.