Abstract: A device and method are shown for laminating a label on a surface of a moving article after first applying the label to the surface of the moving article. A pressure sensitive label is applied from a label dispenser to the receiving face of a vacuum box where it is releasably retained by reduced pressure within the box. A piece of transparent, pressure sensitive laminate material is similarly dispensed to the vacuum grid and retained in position by reduced gas pressure. As an article to be labeled is moved past the vacuum box, a blast of positive gas pressure is supplied through the vacuum grid and against the label to transfer the label to the surface of the article. As the article continues to move, a blast of positive gas pressure is supplied through the vacuum grid in the vacinity of the laminate material to remove the laminate material and transfer the material to the surface of the moving article to laminate the previously applied label.