Abstract: An artificial fishing lure which may be fished within aquatic weeds without the lure hooks tangling themselves in the weeds is disclosed. The lure features a lure body having a hollow portion into which an automatically actuated hooking mechanism is housed. The hooking mechanism has a pair of hooks which are mounted at their shanks to a pivot rigidly mounted in the hollow portion. The hooks are originally within the housing and are arcuately movable about the pivot so that the hook points are outside the hollow portion and facing forward. To achieve this arcuate motion, an elongated V-shaped spring is slidably carried within the hollow portion and is attached at its leg ends to the hook ends. These points of connection will assume a position rearward of the pivot when the hooks are in the retracted position and within the hollow portion. When the points of connection are moved forward of the pivot, the spring action causes the hooks to move arcuately outward in the outside position and facing forward.