Abstract: Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method to identify viewed content items, comprising receiving a content item to be displayed on user computing devices and receiving a request to serve the content item in conjunction with an electronic document. The server provides the content item to a user computing device for display and determines that a particular amount of the content item was displayed for a particular amount of time on the user computing device. In response to the determination, the server logs that the content item was displayed on the user computing device.

Abstract: Systems and methods of providing information via a computer network are provided. A request for content to display with a resource can be received via a computer network at a data processing system. The request can include user information and resource information. The data processing system can retrieve a timestamp of a last request for content from a user associated with the user information. The data processing system can determine if a difference between current time and the timestamp reaches a threshold, and can retrieve a plurality of content items based at least in part on whether the threshold is reached and at least one attribute of the content items. The data processing system can select at least one content item and provide it for display with the resource. The data processing system can store the current time as the timestamp of the last request for content from the user.

Abstract: Systems and methods for generating a bid for use in a content auction include providing brand-related content to a client device for presentation with first-party content. The method also includes receiving activity data indicative of online activity regarding the brand and analyzing the activity data to determine a brand impact score. The method further includes generating a content auction bid using the brand impact score.

Abstract: Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for determining an aggregated user exposure level to a content item. The method includes receiving, by a user device, a content item; accessing, by the user device, measurement instructions including instructions to measure user exposure levels to the content item during various display states, and upon execution of the measurement instructions by the user device: detecting, by the user device, at least two display states; for each of the display states, determining, by the user device, a user exposure level of the content item in the viewport for the display state, the user exposure level being a measurement of (i) an area of the particular portion of the viewport occupied by the content item and (ii) a duration of the display state; and determining, by the user device, an aggregation of the user exposure levels.

Abstract: A first executable, such as a computer game, operates co-extensively with a second independently operating executable that monitors events on a client operating the first executable. The second executable determines actions to be performed in response to monitored events, as defined by a business logic table. The second executable traps API calls to perform actions altering apparent output of the first executable. The business logic table may be distributed to the client separately. The second executable and the first executable may be configured to execute during the same times on the client node. The second executable may be used to provide additional content, including advertising, in the context of an existing game or other software executable.

Abstract: The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.

Abstract: The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.

Abstract: A first executable, such as a computer game, is configured with a second independently operating executable that monitors events on a client operating the first executable. The second executable determines actions to be performed in response to monitored events, as defined by a business logic table. The second executable traps API calls to perform actions altering apparent output of the first executable. The business logic table may be distributed to the client separately. The second executable and the first executable may be combined in a single file. The second executable may be used to provide additional content, including advertising, in the context of an existing game or other software executable.

Abstract: A first executable, such as a computer game, operates co-extensively with a second independently operating executable that monitors events on a client operating the first executable. The second executable determines actions to be performed in response to monitored events, as defined by a business logic table. The second executable traps API calls to perform actions altering apparent output of the first executable. The business logic table may be distributed to the client separately. The second executable and the first executable may be configured to execute during the same times on the client node. The second executable may be used to provide additional content, including advertising, in the context of an existing game or other software executable.

Abstract: The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.