Abstract: The present invention encompasses a personal cleansing bar comprising from 10 parts to 70 parts by bar weight of sodium cocoyl isethionate (SCI), 4.5 parts to 50 parts magnesium soap and 4 parts to 15 parts liquid polyol, wherein said polyol has at least two alcohol groups attached to separate carbon atoms in the chain, and must be water soluble and liquid at room temperature. The bars of this invention are mild, lather better, and are easier to make than corresponding bars without liquid polyol.

Abstract: This invention is a mild personal cleansing bar formulation which lends itself to faster processing comprising: from about 20% to about 50% lathering mild synthetic surfactant and from abut 5% to about 50% of magnesium soap; wherein the ratio of said lathering mild synthetic surfactant to said soap is from about 10:1 to about 0.4:1; said bar having a pH of from about 6.5 to about 8.5 in a 1% aqueous solution at 25.degree. C.

Abstract: This invention is an improved mild personal cleansing syndet bar comprising: long chain synthetic surfactant having essentially saturated C.sub.15 -C.sub.22, preferably C.sub.16 -C.sub.18, alkyl or acyl chains, more preferably cetearyl sulfate; a high lathering, mild synthetic surfactant, preferably C.sub.12 -C.sub.14 acyl isethionate; soap; fatty acids; sodium isethionate; and paraffin wax, preferably a high melting point paraffin wax. The bar has improved processability, good smears, and good in-use properties without meaningful lather negatives.

Abstract: This invention is an improved mild personal cleansing syndet bar comprising: long chain synthetic surfactant having essentially saturated C.sub.15 -C.sub.22, preferably C.sub.16 -C.sub.18, alkyl or acyl chains, more preferably cetearyl sulfate; a high lathering, mild synthetic surfactant, preferably C.sub.12 -C.sub.14 acyl isethionate; soap; fatty acids; sodium isethionate; paraffin wax, preferably a high melting point paraffin wax, and optionally, but preferably, cationic polymer. The bar has improved processability, good smear and in-use properties as well as improved mildness and rinsability without meaningful lather negatives.

Abstract: This invention is a mild personal cleansing bar comprising: from about 20% to about 50% lathering mild synthetic surfactant and from about 5% to about 50% of magnesium soap; wherein the ratio of said lathering mild synthetic surfactant to said soap is from about 10:1 to about 0.4:1; said bar having a pH of from about 6.5 to about 8.5 in a 1% aqueous solution at 25.degree. C.

Abstract: A fish lure having a readily assembled structure is comprised of a buoyant elongated body, a lip with a projecting portion, a one-piece wire member and hooks. The wire member traverses through the body in a generally U-shaped fashion with both ends exiting at a bottom surface of the lure. The wire ends pass through holes in the lip. One wire end is bent back unto itself to form a loop. A second wire end is bent at a substantially right angle and caused to run along the body's bottom surface to the end of the body. The second wire end is bent back onto itself to form a loop with the wire's extremity embedded in the body. Fish hooks are positioned in the loops.