Abstract: A system for generating customizable messages is configured to (a) receive user seed information and a seed message from a client device; (b) determine a psychographic segment of a user associated with a user device based at least in part on the user seed information; (c) determine a delivery channel based on rules associated with the determined psychographic segment of the user; (d) generate a message to be communicated to the user device based on the psychographic segment and the delivery channel; and (e) send the message via the delivery channel to a user device. The message has a similar content to the seed message and having different wording from the seed message.

Abstract: A method for psychographically classifying a respondent based upon the respondents' health values. The method includes receiving a respondent's answers to a series of queries relating to health and analyzing the answers to determine a psychographic characteristic of the respondent. The method further includes providing information to the respondent based upon the results of the analyzing step.