Abstract: Techniques for improved dynamic transmission are provided. Occurrence of a defined event, of a plurality of defined events, is detected within a healthcare supply platform. A user corresponding to the occurrence of the defined event is identified, and a link to a customized webpage is generated based on a defined webpage template corresponding to the defined event. A transmission is generated based on a defined message template corresponding to the defined event, wherein the transmission includes the link to the customized webpage. The first transmission is transmitted to the user.