Abstract: A display media is disclosed which includes (1) a first flexible sheet, (2) a second flexible sheet, (3) a display activation substance located between the first and second flexible sheets, (4) a relatively transparent conductive layer located directly adjacent to the first flexible sheet, (5) a display controller located on a first surface of the second flexible sheet, (6) a plurality of electrodes located on the first surface, each of the plurality of electrodes being connected to the display controller, and (7) an additional electrode located on the first surface, the additional electrode being connected to both the display controller and the conductive layer. In this embodiment, the first surface faces away from the display activation substance. In addition, a one of the first and second flexible sheets, located nearest to a side of the display media through which a viewer is intended to view the pattern, is clear.